Large websites often contain products or services that serve multiple
markets. Under these conditions it is impossible to develop a strong focused
theme necessary for top ranking among search engines. Furthermore, many web
managers of large corporate sites consider modification of visible site
content for search engine optimization undesirable.
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Under these conditions, several unique URLs, each with their own focused
theme are created and optimized with cloaking software. While the search
engines index private or cloaked pages for top ranking, the public views
pages that look and behave exactly like the corporate site.
Features
Search Engine Target - This strategic approach is specifically engineered to
enhance search engine ranking and does not affect directory ranking.
Large/Corporate websites with multiple
themes - Large corporate sites often include the promotion of numerous
products and/or services. If there are competing websites for each product
group or theme, then the Internet has already segmented the market into
specific themes. Combining several themes will dilute the strength of each
one resulting in reduced ranking.
The corporate strategy includes the creation of unique URLs, each addressing
a specific theme. These highly optimized, single theme sites produce top
ranking among the search engines and drive more traffic to the parent site.
Optimization for Frame-based, dynamic or graphic intensive home page -
Websites with these characteristics are not ranked well because the site
content is not readily accessible to the spiders. In contrast the new URLs
are search engine friendly and produce top rankings.
Minimal intrusion to existing "parent" site - Since all optimization work is
conducted on different URLs, no changes or modifications to the "parent"
site are required. This approach mitigates the issues associated with FTP
access, site readability and the approval process.
Inbound and outbound links supported - A links page is created and linked to
each new URL home page. Inbound links are pointed to the home page while
outbound links are listed on the links page.
No brand name compromise - Each new URL is designed so visitors see "parent"
website content only. The home page of the new URL is a copy of a main page
from the "parent" site, and contains links back to it. Other new URL visible
pages employ a special "invisible frame" technique that displays actual
"parent" site pages. While the cloaked pages are optimized for search engine
ranking, visitors always see 100% "parent" site pages.
Hosting options - The new URLs may be hosted by your SEO provider, which
will reduce site management expenses.
Optimization of cloaked pages - Each new URL is designed with cloaked or
private pages, which support a unique theme. Search engine spiders evaluate
these pages while Internet users can only access the public pages. Each
public page contains an invisible frame that displays the "parent" site
content.
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