Many of the engines will simply remove these gateway/doorway pages all
together from their database if they spot them and others will give them a
low ranking. We have never used doorway/gateway pages to achieve high
rankings, as we want to provide you with top results in the search engines
that last for years.
Tried and true search engine optimization methods that
work
We
use two basic methods of search engine optimization. Every site has its
own unique needs, and we will determine the best method of optimization
for your site once we've had a chance to carefully look at
it.
-
Writing or rewriting your existing content for search engines and
your prospects. Very often when we optimize a site, our professional
writers will need to rewrite the text currently showing on your pages to
incorporate your keyword phrases for high rankings. We understand your
company has a particular branded tone and feel that needs to be
reflected, and as such we will work closely with your marketing
department, and/or train your writers in SEO writing, as necessary.
-
Editing your existing content for keyword phrases. For some
Web sites there may already be enough well-written, visible text that
allows us to weave in the targeted keyword phrases, where appropriate.
This is often the case with high content sites.
Please note:
Highly graphical and/or Flash pages, cannot be optimized using traditional
copywriting methods. For these types of sites, we recommend concentrating
on dirctory submission and/or creating new, search engine friendly pages for the
site.
Included in all Full Search Engine Optimizations:
-
Searching through the word tracker (software available)
database of actually-used keyword phrases that are relevant to your
business, and determining the best phrases to use to optimize your site;
-
Professional copywriting as necessary;
-
Optimizing tags, titles and other parts of the code as necessary;
-
Editing the copy to ensure proper usage of the most searched-upon
keyword phrases relevant to your site;
-
Submitting optimized page URLs to the major search engines;
-
Monitoring the search engines for three months to ensure that your
URL gets indexed, with resubmissions as necessary during this time;
-
Providing three monthly reports showing where your site is ranking
and under which keywords;
Expect results
By the end of the three-month period, you can usually expect to see
your site ranked in the top 20 (usually better!) on most of the keyword
phrases which we specifically optimized for, in most of the major search
engines. Often certain phrases will rank high in some engines, and other
phrases will be high in other engines. You should be able to see a good
representation throughout the engines, in most cases. Although these
results will vary over time, going up and down slightly over short
periods, they will generally remain in the top 20 for the long haul
(years), without any additional optimization.
Search Engine Optimization Fees
We offer ongoing SEO on a monthly fee basis with a minimum year's
contract. Please let us know if you'd like a proposal for this type of
service. These campaigns can run anywhere from $2000 - $8000 per month
depending on the particular site in question.
Ongoing SEO
Please
note that many optimization campaigns take at least 3 - 6 months to see
measurable results. A professional link popularity campaign is often
necessary to realize a noticeable increase in targeted traffic and sales.
(Monthly SEO Campaigns generally have ongoing link building
included.)
Please note that there are often long stretches of time when some
search engines do not add new pages to their indices at all, or are very
slow to add them. We have no control over when your pages will be indexed,
but will do all that we can to get them into all of the engines’
databases.We've been finding that you will usually see at least the main
page of your site in all of the engines in three to six months from when
we first submit the site. Many of the engines will index your site
quickly, and many will take some months. Patience is a virtue at this
point in the process!
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