Link Popularity Building and Increasing
PageRank
The theory goes something like this: The search engine powers-that-be, have
decided that if other sites are linking to your site, it must be a winner,
therefore, it deserves a boost in rankings (when all else is equal). If you
think about it, this makes a lot of sense. People link to good sites, not
bad ones.
Most search engines are thought to place some emphasis on link popularity in
their ranking algorithm. Some people believe that the number of sites
pointing to your site is what determines your link popularity, and the more
links there are, the higher your ranking will be. However, that is only
partially true.
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The search engines (and those that program them) are not
dumb. They are used to search engine spammers trying to cheat their way into
getting a high ranking. Because of this, the search engines are not just
looking for the number of links that point to a site, but the quality of
those links.
Read the rest of my link popularity article for more on why linking is
important.
Building Vertical Links
Our vertical linking campaign will help you obtain listings on high-quality
sites, which complement your business. Think of it as a partnership of
sorts. If you sell shoes, perhaps we'd request links from sites that sell
socks. Sell salt? What about those pepper sites? You get the idea.
Link Popularity Building can be used alone or in conjunction with any of the
other search engine optimization services we offer. It is highly recommended
that this option be purchased along with any full search engine optimization
services. Increasing the links to your site will usually increase your
rankings within the major search engines.
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