The first thing you should do is to listen to what search engines have to say
about search engine optimization. It’s not a secret that they hate web pages
artificially stuffed with keywords or bought incoming links. Such techniques
give them a hard time to deliver relevant results to their users. In fact,
current search engine ranking algorithms are so advanced that in a lot of cases
they can distinguish between natural and bought incoming links.
So, what do search engines have to say about their rankings? Never try
artificially boosting your rankings. Don’t participate in link farms. Don’t buy
links. Don’t stuff your text with keywords just to get higher rankings. In
conclusion – do not interfere with their function to deliver relevant and useful
information to the user.
Well, it’s not a bad idea to listen to them for a change. The techniques of
getting links that I am going to tell you about are both search engine “legal”
and “not so legal”. The choice is yours.
The first thing that everyone should do is make the content of their web site
useful and informative to people. Doesn’t matter what kind of website you have,
try to give something useful to your visitors. This can be useful information,
some attractions, free service, or anything you may come up with. This may sound
banal, but this strategy eventually will pay off. Other web sites will notice
that you have something useful and original, and will start linking to you. This
is the best and most “legal” link building strategy anyone can come up with,
although it takes the most time and patience.
Second “legal” choice for building link popularity is through articles. Try
to write an interesting article about something you are good at and know a lot.
Then find thousands of article submission and publishing web sites that are
available on the internet. Use your best friend and enemy at the same time –
Google – to find them. The most important part of the article is the Resources
box, where you can use HTML code and place links to your web site.
The next perfectly “legal” and effective area to build your link popularity
is forums. You can find millions of forums on the internet – take advantage of
them. Post your answers to relevant topics, and don’t forget to use HTML and
links to your site. It can’t get any easier than that, and at the same time, it
might help your rankings a lot.
I bet you heard about reciprocal links – when you link to some web page,
which in exchange places a link to your web page on their site. This strategy
may be not as effective as couple of years ago, but it still works. Search
engines simply can’t ignore links to your webpage. The most important thing to
remember about reciprocal linking, as with all other links, is that links from
related websites will have much higher impact on your rankings than those from
unrelated ones. Also, don’t forget the importance of keywords and rephrases in
the anchor text – without it, your links are close to useless.
Do some research and find websites similar to yours. They don’t have to offer
exactly same services or information – something broad as computers or internet
if you are offering web design services is good enough. E-mail their
administrators with a request to exchange links. How to persuade them to place a
link to you, especially if their web site has good rankings on the search
engines – that’s another subject. Offer something useful in exchange – for
example, suggest placing a link to them on your home page, while they put the
reciprocal link on their partners or resources page.
Find millions of directories where you can submit your web site. Some of them
offer free inclusion, some of them ask for a reciprocal link, while others
require to be paid for the listing. Whether to pay or not, that’s totally up to
you, but from my experience, some of their links are worth several dollars that
they are usually asking for. Make sure they have substantial Page Rank, and
sacrifice several dollars. It will pay off eventually. But to start, try to find
countless free directories and submit you web site there.
Finally, time has come for the most controversial and dangerous link building
strategy – link buying. I don’t recommend anyone to use it, but a lot of search
engine optimization specialists are utilizing this unfair tactics, placing
honest optimizers in serious disadvantage. If you decide to go ahead and buy
some links, make sure of two things: the page you are buying a link from has a
high Page Rank, and find the links for sale in search engine optimization forums
– never buy links from the websites that specialize in this. Otherwise, Google
will weed your web site out from their index faster than your eyes blink.
In conclusion, I would recommend staying away from unethical link building
strategies, and concentrate on long-time goals versus short-term ones. Keep in
mind, that if everyone starts buying links and using other unethical search
engine optimization techniques, search engines will not be able to deliver
relevant results, and eventually come up with new and smarter algorithm to kick
such websites out from their indexes. With all the ethical search engine
optimization methods I told you about, everyone can build substantial link
popularity and get good rankings.
If you liked what you read - visit our
Search Engine Marketing Service LLC website and find out more about
search engine positioning services and
improved search engine rankings.
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