Keywords phrases in linking text

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    Keywords phrases in linking text

    Keywords phrases in linking text
    Often simple things really matter. And the use of keywords in linking text is one of those simple things that turn out to be hugely important. Linking text, sometimes called anchor text, is the clickable text that takes people to another page or resource. You need to choose that text carefully.

    If I was refer people to this article I could use the linking text, Latest article: the text is meaningful, clear and wouldn't need to change every time I published a new article.

    Google