Keywords phrases in linking text
Often simple things really matter. And the use of keywords in linking text
is one of those simple things that turn out to be hugely important. Linking
text, sometimes called anchor text, is the clickable text that takes people
to another page or resource. You need to choose that text carefully.
If I was refer people to this article I could use the linking text, Latest
article: the text is meaningful, clear and wouldn't need to change every
time I published a new article.
