Q. This parrot that I talk to in the pet
store told me that I should create a blog for search engine
optimization purposes.
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Can you speak to this?
A. Blogs have no special powers of high rankings. What they do
have (if done correctly) is fresh, unique content. Search engines do
tend to like that, regardless of the format. If they know any given
site is adding new articles on a frequent basis, they will come
around often to index it. Blogs are certainly one way of easily
adding new information to your site. Newsletters archived on your
site can provide a similar benefit, as can archived press releases,
or a popular forum.
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