Every website needs traffic. It is not possible for a website to continue for long period without attracting enough traffic. The basic aim behind search engine optimization (SEO) is to give enough popularity to the websites and thereby to attract required traffic. Every webmaster wants his site to be search engine friendly, at the same time attractive to the human eyes too. If a website is ranked at the top positions in the search engine ranking the possibility of attracting visitors is more when compared with that of websites having lower rankings.
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So the basic thing is to create websites that are search engine friendly.
Creating a search engine friendly website is not a daunting task, but it has to
take some efforts. This article gives an insight on the points that have to be
remembered for creating a search engine friendly website.
Tip #1: Proper selection of domain name and layout
The domain name of your is of great significance. Search bots give special
importance to the site name besides that the visitors can also get a rough idea
of what they can expect when they look at the domain name. The layout of the
site also has to be done with great care. The site should have a perfect linking
structure and can have all the main links directly from the homepage.
Tip #2: Creating a directory structure
All sites except small ones will have a directory structure. You have to plan a
directory structure before building the site at the same time bear in mind that
the directories that lie too deep are very difficult to scan. Proper care should
be taken for naming of directories; it should be named on the basis of the
content.
Tip #3 Remove frames
Search bots find it difficult to search the sites that use frames. So it is
always good not to use frames. In case your website use frames be sure to make
use of no frames tags so that the search bots can crawl the sites and get
requited information easily. This will definitely help in improving the ranking.
Tip #4: Make use of external CSS style sheets
Making use of external style sheets is considered as a great idea because it
reduces the overall complexity of the site. This ensures efficient crawling by
search engines. So make sure to include CSS files in your site. If possible
making use of CSS tables would be a better idea than traditional tables.
Tip #5: Forming and naming of files
The names of the file can be based on title tags which is normally the most
important keyword. This also helps in better search engine position of those
keywords.
Tip #6: Hosting of the site
Selecting a hosting provider who offers 99% uptime guarantee ensures that your
site will be reachable to spiders all times. Also make sure that you’re your web
hosting server supports the ‘If-Modified-Since-HTTP header’.
Tip #7: Proper balancing of graphics and content
The search bots can see only plain HTML code. So it is very important to reduce
using too much graphics on your site. So always try to maintain a proper balance
between
graphics and content.
Tip #8: Keep a view on content and links
Do not keep too much links on a single page. It is always better to limit the
number of links on a single page to fifty. It is advisable to keep the content
on a single page between 200 to 1500 words.
It’s possible for you to make your site search engine friendly by remembering
the above mentioned search
engine optimization points.
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