Choose effective keyword phrases
Effective keyword phrases are frequently searched for (high demand) but not
being targeted by many other websites (low competition). Please read the
article, How to find good keywords for more information.
Use these keyword phrases effectively
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Now that you've found some great keyword phrases, you need to put them in the
important places within each web page. Search engines give higher
relevance to certain words and phrases within HTML documents so it's essential
that you put your keyword phrases in the correct places.
The more confident a search engine is about the subject of your website, the
higher your web pages will be in the search rankings. If you only place
your keyword phrases in the META tags your website will not get a high
ranking.
Some of the best places to put keyword phrases are:
-
Page title tag
-
In headings
-
As links
-
In bold text
-
In the first 25 words on the page (this refers to the first 25 words of
text placed in the HTML
document, which is often navigation)
-
In the file name (i.e. the URL)
-
META tags
HTML pages must be easy
for search engines to follow
Search engines scour the Internet looking for web pages to index, following
links from one web page to the next. To ensure a search engine ranking, all
pages on your website must be accessible to search engines. Some search
engines have problems with:
-
Links accessible solely through frames, image maps, or JavaScript
-
Very long pages
-
Very short pages
-
Flash pages
-
Long JavaScript (JavaScript should be placed in an external document)
-
Dynamic URLs
If any of these describe pages on your website then your web pages will
probably not achieve a high search engine ranking.
Have a high number of quality links into the website
Inbound links to a website play a significant part in determining its
position in the search engines. Be aware though, it's not just the quantity, but
also the quality and click-through-rate of
links to your website which is of importance. To find out more about building up
links to your website please read the article,
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