Optimizing for the Correct Keywords

How to Optimize Your Website
for Google's
Top 10 Ranking

  • Home Page
  • Search Engine Optimization
  • 6 high ranking tips
  • Increase targeted traffic
  • 15 Adwords campaign errors
  • keywords in graphical pages
  • link popularity building
  • linkpopularity
  • making keyphrases
  • metatag meta keyword tag
  • no quick fix high rankings
  • optimization title tags
  • updates-key area
  • without usability
  • anatomy optimization
  • automate link building
  • auto-redirecting facts
  • auto redirecting methods
  • build up links
  • business optimization
  • changing the front tag faq
  • Click fraud
  • cloaking
  • common sense
  • competitors traffic faq
  • consulting
  • copyrighting
  • copywriting techniques
  • corporate
  • defective link building
  • DMOZ open directory project
  • doorway pages
  • doorway pages facts
  • dynamic generated pages
  • ethical
  • faq
  • files buried on my server faq
  • destruction of ranking
  • freelance programing
  • full optimizing
  • getting new files indexed
  • glossary
  • google advice for website
  • google view
  • google help
  • hiring marketing company
  • how to find good keyword
  • improve ranking
  • inside you had me
  • keyword affect
  • keywords phrases
  • letting experts do work
  • link inbound exchange
  • link optimizer
  • link popularity
  • marketing professional
  •  metatag description
  • myth gateway and doorway
  • myth guaranteed position1
  • net promoter
  • number of links affect
  • keywords rich domain
  • open directory
  • optimization of a framed site
  • optimization
  • optimization your page
  • optimizing your image alt
  • page optimization
  • pay per click buying your way
  • payment for search engine
  • plant you site at the top
  • popularity
  • prevention traffic loss
  • question mark affect
  • rates
  • relationship search engine
  • right to link popularity
  • secret benefit
  • secret of a higher ranking
  • should I add a robot tag
  • should I bold keyword
  • should I create a blog
  • about competitors who spam
  • optimizing singular plural
  • should not be done to spam
  • sitemaps hypertexts links
  • six powerful ways
  • software development
  • spam the facts
  • seeding-submission
  • strategic link analysis
  • strategic analysis
  • submission
  • submitted site banned
  • switching host affect faq
  • ten tips to the top
  • the bottom line
  • the basics
  • time chart
  • tips correct keywords
  • title tags
  • training
  • using zeal to look smart
  • submit yahoo zeal DMOZ

    • Our Partners

    Optimizing for the Correct Keywords

    Optimizing for the Correct Keywords

    To get listed correctly in the search engines each page of your site that you want listed needs to be optimized to the best of your ability. Since the keywords that you decide to target will be used throughout the optimization process choosing the right keywords is essential.
    If you choose the wrong keywords you will not be found in the search engines. If you are not found in the search engines how will anyone find your site?

    Since the keywords you choose to optimize your pages with are so important we have put together some tips to help you make sure that you make the right choices. You should utilize these tips when selecting keywords for each page that you plan to submit to the search engines.

    1. Think "specific keyword phrases" not "keywords". Why? Due to the extreme amount of competition for general terms in the search engines, if your keyword phrases are too general it is very unlikely you will rank well in the search engines. You stand a far better chance to rank well for specific phrases where there is less competition. The resulting traffic, since it is more highly targeted, should also be much higher quality too!

     

    Much Too General

    Much Better!

    1. shoes

    2. men's shoes

    3. women's shoes

    1. imported italian shoes

    2. men's leather penny loafers

    3. women's aerobic sneakers

     

         2.  Try to think like your target audience. What would they search for when looking for the page you are optimizing? It is very easy to fall   the trap of coming up with a short list of what YOU would search for, but what about everyone else? They will not necessarily use the same keywords as you. You should try to come up with as many keyword phrases as you can think of that relate to the page you are optimizing. Try asking a few friends and family what they would search for when searching for a site like yours.

         3.  Check out your competition for ideas. Do a search using keywords that you already know you want to target and click through on the top sites that come up. Once on the site view the source HTML code and view the keywords they have in their meta tags - this should give you many more ideas! Make sure to only use keywords that relate to YOUR site or page. To view the HTML code simply click the 'View' at the top of your web browser then select 'Source', or 'Page Source'.

         4.  You should develop a list of keyword phrases, following the tips on this page, for each page that you optimize for the search engines.

    Google