2) ALT Tags – These tags are most often ignored completely. Who would have
thought that tags, that were meant to be for text browsers because the images
didn't show in text browsers, would become part of a technique to raise the
keyword density of a webpage. Your main keywords need to be included in some ALT
tags- be careful, over-doing this could cause you to be banned and your PR could
drop.
3) Link Popularity - Link popularity is the most powerful SEO tool,
(arguably, of course). Typically a website must have a link to it, in order to
be looked at by the spiders. This means that you should have at least 1-2 links
going into your site from another website that has been visited by the spiders
through search engines. Increasing Page Rank, depends on the number and quality
of the sites that link into yours. Keywords should be in the links, along with
sub-keywords. Keep the links short; this creates an easily readable keyword term
for the search engines to recognize.
4) Keyword Density – Research first – Then decide on the keywords that you
want to target. Don’t over do it- you should use the keywords only once in the
title tag, once in the heading tag, once in bold text, and then shoot for the
density to be between 5% to 20% . Keywords should also be strategically located
throughout your website. Place them in all locations. Several search engines
will recognize bottom of the page or sidebar text/links and discount them, this
is because many website designers will load certain sections with clutter.
5) Page Size - Try your best to keep your web page over 5k and under 15k in
size. I just designed one that is close to 53k, this is mostly because of
pictures and a flash file being used, rule of thumb…. Look at Yahoo! And Google,
These are some of the fastest loading pages, and most popular, people don’t like
to wait – even if you have “cool” graphics and pictures. Your web page's speed
is important: robots will be able to spider your web page faster and easier.
6) Theme Rich in content - Search engines are looking at themes rather than
just the words or pictures. Content is King – I know, you hear it a lot, but
it’s true! Webpages should have content that's related to the targeted market.
Link your visitors to other valuable and related content within your own site.
The more pages the better. A good tool that I have found to show you linking
info is: http://www.UpTimeBot.com You can preload upto 20 pages and then refersh
them, it shows all the vital information, along with how many pages are indexed
from each search engine.
7) Cross Linking within your Own Site – You rely on other pages linking into
yours – in order to get indexed; the same is true for all the pages within your
site. Any new content should be easily reachable through 1-3 pages of content.
Linking back to your main home page, or a storefront will help you get indexed
faster and achieve a higher Page Rank.
Scott Fish
President,
http://www.TopSatelliteRadio.com
Personal Blog:
http://www.ScottFish.BlogSpot.com
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